Consumer, Data Protection and Intellectual Property

Our consumer protection practice has been expanding over the last years, as a response to our clients’ needs and to the continuous increase of interest for this area for consumers (as becoming more aware of their rights). Our lawyers provide assistance on various consumer protection and sanitary veterinary and food safety matters, including product liability, labeling, warranties, promotional and sale campaigns, consumer information requirements, distance contracts in relation to products and services, food safety requirements, food alerts, animal diseases and welfare.

Our intellectual property practice covers a multitude of areas, addressing the legal requirements which should be considered in order to obtain legal protection, to maintain in full force the acquired rights and to dispose, either through licenses or assignments of the respective rights.

Consumer protection

Our services in this area include:

  • Compliance with applicable laws of promotional and sales campaigns, including structuring promotional campaigns and drafting/review of promotional/advertising materials from the perspective of avoiding qualification as prohibited practice and in order to ensure full observance to applicable regulations;
  • Legal assistance in all regulatory matters in connection with labelling, warranties, product safety and product liability;
  • Legal assistance and representation in front of the authorities in connection with various consumer protection and food safety issues, including during controls and in challenging control documents (in collaboration with the litigation team);
  • Advising on general consumer protection issues, including misleading and deceptive conduct, unconscionable conduct and the emerging area of unfair contracts;
  • Providing advice on applicable regulations governing electronic commerce and privacy in the electronic communications sector, including with respect to online business;
  • Legal assistance in connection with distance selling (online) contracts from the perspective of observing consumer protection regulations (including compliance with consumers’ rights, unfair clauses or unfair commercial practices regulations);
  • Legal assistance on various food safety matters, including traceability requirements, materials in contact with food, food safety requirements (hygiene, microbiological, chemical) and restrictions and additional formalities in relation to food originating from areas affected by various diseases;
  • Legal assistance on managing food alerts, including advising on withdrawal and recall obligations and procedures and liaising with the National Sanitary Veterinary and Food Safety Authority in the process;
  • Legal assistance in connection with regulatory aspects, including review of permits, authorizations and licenses necessary for the operation of activities and storage and sale of various products and identification and assessment of compliance with related consumer protection and food safety obligations.

Data protection

Our dedicated practice focused on privacy right and protection of personal data has emerged within last years as a result of the increased attention paid by public authorities and individuals to privacy related matters and, implicitly, the increased need of our clients to ensure compliance with privacy related requirements, in the context of changing legislative framework. We can help clients to make maximum use of personal data within various databases and systems, in full confidence that they comply with relevant privacy regulation.

Our services in this area include:

  • Identification of data protection requirements applicable for each specific case of processing personal data;
  • Legal assistance in filing/ reviewing notifications with the DPA;
  • Preparing and/or reviewing data protection language in the relevant documents concluded with employees, clients, suppliers, data-processors;
  • Review documents containing data protection clauses (privacy policies, internal regulation, confidentiality statements, etc.);
  • Legal assistance and representation in front of the Data Protection Authority and Romanian courts of law in connection with various data protection issues;
  • Data protection compliance sessions/trainings.

Intellectual Property

Our advice addresses related key aspects, such as the connection between trademarks, trade names and domain names or use of industrial property rights and unfair commercial practices. Our intellectual property services include:

Intellectual property rights creation and legal protection

  • Registration of industrial property rights, including at national, EU or international level
  • Filing oppositions against IP registrations in proceedings before the relevant authorities
  • Representing in disputes concerning infringements of trademarks, domain names, authors’ rights, and other intellectual property rights, including preparation of legal actions and representation in court hearings, or legal assistance in negotiations with the counterparty leading to an out-of-court settlement

Assistance of the clients in their strategy of creating additional revenue through their intellectual property business

  • Drafting license and sub-license agreements, including registration of licenses with relevant authorities
  • Drafting agreements on transfer of intellectual property rights, including registration of these agreements with relevant authorities
  • Drafting agreements on external acquisition of intellectual property rights, e.g. software).

Negotiations in transactions

We provide consultancy, assistance and representation of clients with respect to:

  • drafting, review and negotiation of joint venture agreements or other cooperation agreements having as object the exploitation of industrial property rights or of copyrights;
  • drafting, review and negotiation of contracts in view of realization of certain types of works in the name and on behalf of the client.

Representation in front of Romanian Patent and Trademark Office, Romanian Copyright Office, other public authorities and courts-of-law

We provide assistance with respect to the trademarks applications, documentary searches in the official database of trademarks and interpretation of the search’s results, as well as relation to various stages and procedures of the intellectual property rights registration process, including in reexamination procedures.

Due diligence

We perform due diligence analysis in connection with intellectual property rights, in particular for the purpose of an efficient management or of protection or transfer of intellectual property rights of a company or in view of ensuring an efficient protection of the intellectual property generated by employees, by identifying existing risks and proposing efficient solutions.

Litigations

We provide consultancy and representation of clients in litigations regarding intellectual property rights, such as:

  • litigations regarding the ownership right title;
  • litigations regarding the contracts for transfer of intellectual property rights;
  • claims of infringement and institution of special protection measures, etc.

Consumer protection

Legal counsel to

  • A large group of companies designing and selling ready-to-assemble furniture and related accessories
    In connection with consumer protection issues including: sales & promotional campaigns, review of the warranty certificates for products in order to assess their compliance with applicable regulations, applicable requirements and formalities for promotional sales within the store, advises in relation to the consumers complaints received on various matters, reviewing information messages to consumers (including promotional cards/vouchers, advertising campaigns).
  • Romanian subsidiary of a large global fashion retailer
    In relation to consumer protection assistance including: compliance of promotional campaigns with applicable regulations in order not to be qualified as unfair commercial practices, reviewing labels and information messages to consumers (including promotional cards/vouchers, advertising campaigns), applicable requirements and formalities for both regular sales and promotional sales.
  • One of the largest beauty companies in the world
    Ongoing legal assistance with respect to various aspects pertaining to consumer protection regulations, including discounts, labeling, promotional campaigns.
  • Major food retail chain
    Ongoing legal assistance with respect to various aspects pertaining to consumer protection and food safety regulations, including labeling and informing the consumers, food storage and sale conditions, compulsory markings and representation in challenging control documents issued by the consumer protection and food safety authorities.

Data protection

Legal counsel to:

  • A large group of companies designing and selling ready-to-assemble furniture and related accessories
    In relation to data protection assistance: legal assistance on identifying the data protection requirements applicable for specific cases of processing personal data, fulfilment of notification and compliance formalities with the Romanian Data Protection for marketing campaigns, HR purposes, whistleblowing, lost and found objects, customer relationship management and other purposes 
  • Major Italian Bank in Romania
    Legal assistance in connection with the aspects pertaining to data protection matters in the context of the transfer of a portfolio of credits granted to consumers
  • One of the largest beauty companies in the world
    Legal assistance in connection with submission of various notifications to the Romanian Data Protection Authority, together with the support documentation for purposes regarding advertising, marketing and publicity, as well as debts collection
  • An important player in the car interiors market and headliner substrates
    Legal assistance with respect to the processing of personal data for the purpose of video surveillance/monitoring; review of the information notices informing the data subjects with respect to the processing of their personal data for various purposes (HR, marketing, video surveillance).
  • An American company acting in the industry of “peer to peer” credits
    In relation to data protection and consumer protection compliance related aspects arising from implementation in Romania of a mobile application for credit scoring purposes
  • A large German pharmaceutical producer
    In connection with performing the formalities regarding the notification and compliance formalities in front of the Data Protection Authority for marketing, scientifical research, statistical purposes and HR (human resources)
  • Global large beverage producer
    Providing legal analysis regarding the applicable framework governing the data protection obligations, as part of an acquisition involving the Romanian jurisdiction
  • A Large European Bank
    Data protection issues in cross-border securitization
  • A Large European Bank
    Data protection aspects in loan portfolio transfers

Intellectual property

Legal counsel for:

  • a US software company - Legal assistance regarding with respect to the possibility of implementing the income tax exemption for the employees of the Client performing software development activities, from the perspective of applicable intellectual property regulations
  • a Romanian collective management organization representing the patrimonial rights holders in the movies industry - Legal advice regarding the obligations of collective management organisations under Romanian legislation related to the management of artist’s rights subject to mandatory collective management
  • a large commercial center - Representation in front of administrative authorities in view of registration of intellectual property rights Representation in court, in front of third parties from the rights conferred by the registered trademarks, judicial and extra-judicial transactions regarding the use of intellectual property rights; Assistance in drafting and negotiation of assignment of trademarks agreements
  • an American company acting in the industry of “peer to peer” credits: Legal assistance from the perspective of intellectual property and drafting of the terms and conditions and confidentiality policy in connection with operating an electronic platform of “peer to peer” credits
  • a large Romanian pharmaceutical group: Trademark portfolio assistance – registration of trademarks, renewals and other ancillary procedures
  • large foreign investment fund: Assistance and representation in relation to trademark registration in Romania
  • company acting in the HR type industry:  Assistance of the client in negotiation with an American financial institution of a software license contract and IT supply services
  • one of the largest foreign companies in home products industry: Assistance and representation in front of the Romanian Copyright Office in relation to management of software applications
  • one of the largest distributors of beverages: Review of terms and conditions for the users of a web page in view of loading audio-video sequences for participating to an international competition
  • a large IT distributor: Advice in structuring the intellectual property portfolio acquisition
  • large Spanish financial institution: Initiation of trademarks search with respect to similar trademarks portfolio owned by third parties and interpretation of search results from the perspective of legal risks of similarities and confusion to consumers
  • large Romanian publicity and advertising company: Analysis and advice regarding the set-up of a joint venture agreement between a company and three individuals holding the know-how for the development of an original software application 

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I've had the pleasure of working with Reff & Associates on various number of matters, including on privacy and data protection aspects. They have a deep understanding of the rapidly evolving legal landscape, combined with practical approach, being fully equipped to handle any legal challenge, which makes them a reliable partner for our legal needs. This depth of expertise and client-focused approach ensures that we always have access to the right people for our specific needs. One of the things that sets this team apart is their responsiveness, as they deliver insightful advice, offering clarity and precision, even when handling complex legal issues.

Legal 500, 2025